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Meat & Food Processing Industry Premium Player -Rastelli Foods Group
Targets Consumers & Corporate Gift Market
Targets Consumers & Corporate Gift Market
E-Commerce Business & Specialty Food Brands
SWEDESBORO, NJ 10/29/08 -- In the global meat and food processing industry the Rastelli Foods Group has a quiet but compelling reputation for quality, innovation and tech-savvy solutions to the challenges and opportunities of today's marketplace.
For years Rastelli has been feeding everyone from casino high rollers to US combat troops, as well as servicing 20,000 hotels, resorts, restaurants, schools, institutions and supermarkets in over 88 countries. The international industry journal Meat Processing Magazine called Rastelli "arguably the finest portion-processing operation in the United States today."
Now brothers Ray (Philadelphia resident) and Tony Rastelli are venturing beyond the company's core business and launching an online direct to consumer and corporate gift giving e-commerce site RastelliAtHome.com featuring a selection of premium fine quality beef, pork, veal, lamb, poultry, and game products as well an all new line of consumer kitchen-ready brands.
Since 1976, Rastelli has grown from a handful of retail butcher locations into a formidable capital infrastructure of high quality U.S.D.A. inspected processing facilities, warehouses, and distribution centers servicing a client portfolio of international scope. With the logistics experience from their wholesale operations the Rastellis believe they are ideally positioned for success in the direct-to-consumer e-commerce and retail brand building.
"Our 100% USDA Certified Black Angus Steaks and other premium meats are the best quality in the industry. This reputation for quality and service has created a dramatic growth curve for our business overall," says Ray Rastelli. "At the same time our high volume wholesale and kitchen-ready institutional business around the world has given us an excellent infrastructure for e-commerce steak and meat sales, and branded product development. Certainly from a logistics standpoint the consumer business is quite a bit simpler."
The launch of the new RastelliAtHome.com site is planned for Fall 2008, with an aggressive marketing program using sports and media celebrities to send the message home to steak hungry sports fans and particularly the corporate gift market. The scope of the fall through the holidays marketing, advertising and public relations campaign will focus initially on the company's home territory the greater Philadelphia, Southeast PA, S. New Jersey and Delaware tri-state area. The national and international marketing programs are expected to roll-out in early 2009.
The typical Rastelli At Home online purchase is a 6 to 10-steak package in a designer box suitable for personal and business gift giving. Once the order is placed, RastelliAtHome.com offers 1 - 2 day FREE SHIPPING of the product for delivery.
The steaks and other meats are individually packed, flash frozen and packed in an ecologically friendly polyurethane container with a specially designed chamber for 5 day supply of dry ice. Customer satisfaction is guaranteed by a personal pledge by Ray and Tony Rastelli of the superior quality of all Rastelli At Home products.
The Rastelli Brand Round-UpIn addition to Rastelli line of beef, pork, veal, lamb, poultry, and game products, Tony Luke's Pronto! is the first of the new branded products to be made simultaneously available through Rastelli At Home and through major supermarket chains.
Tony Luke's www.Tonylukes.tv is the world renowned purveyor of Philadelphia Cheesesteaks and Roast Pork, twice named by Gourmet Magazine as one of America's best places to eat, and hailed by the New York Times, Washington Post and Throwdown with Bobby Flay as the ultimate source for famous the Philly sandwiches!
Also in the works from Rastelli are the El Wingador Style Chicken Wings, named for Bill "El Wingador" Simmons, the five-time champion and first Hall of Famer of the Philadelphia's famed Wing Bowl competitive eating contest.
Also ready for release is Chris Therion “Bundy’s” Chili made from the former Philadelphia Flyer star’s own secret recipe, the Mesa Fresh line of Southwest specialties, and the seafood & steak delights of C.W. Harborside.
Ray and Tony Rastelli say they are planning the launch of up to 10 new brands within the next few years including regional American specialties, as well as product lines of international cuisine.
For years Rastelli has been feeding everyone from casino high rollers to US combat troops, as well as servicing 20,000 hotels, resorts, restaurants, schools, institutions and supermarkets in over 88 countries. The international industry journal Meat Processing Magazine called Rastelli "arguably the finest portion-processing operation in the United States today."
Now brothers Ray (Philadelphia resident) and Tony Rastelli are venturing beyond the company's core business and launching an online direct to consumer and corporate gift giving e-commerce site RastelliAtHome.com featuring a selection of premium fine quality beef, pork, veal, lamb, poultry, and game products as well an all new line of consumer kitchen-ready brands.
Since 1976, Rastelli has grown from a handful of retail butcher locations into a formidable capital infrastructure of high quality U.S.D.A. inspected processing facilities, warehouses, and distribution centers servicing a client portfolio of international scope. With the logistics experience from their wholesale operations the Rastellis believe they are ideally positioned for success in the direct-to-consumer e-commerce and retail brand building.
"Our 100% USDA Certified Black Angus Steaks and other premium meats are the best quality in the industry. This reputation for quality and service has created a dramatic growth curve for our business overall," says Ray Rastelli. "At the same time our high volume wholesale and kitchen-ready institutional business around the world has given us an excellent infrastructure for e-commerce steak and meat sales, and branded product development. Certainly from a logistics standpoint the consumer business is quite a bit simpler."
The launch of the new RastelliAtHome.com site is planned for Fall 2008, with an aggressive marketing program using sports and media celebrities to send the message home to steak hungry sports fans and particularly the corporate gift market. The scope of the fall through the holidays marketing, advertising and public relations campaign will focus initially on the company's home territory the greater Philadelphia, Southeast PA, S. New Jersey and Delaware tri-state area. The national and international marketing programs are expected to roll-out in early 2009.
The typical Rastelli At Home online purchase is a 6 to 10-steak package in a designer box suitable for personal and business gift giving. Once the order is placed, RastelliAtHome.com offers 1 - 2 day FREE SHIPPING of the product for delivery.
The steaks and other meats are individually packed, flash frozen and packed in an ecologically friendly polyurethane container with a specially designed chamber for 5 day supply of dry ice. Customer satisfaction is guaranteed by a personal pledge by Ray and Tony Rastelli of the superior quality of all Rastelli At Home products.
The Rastelli Brand Round-UpIn addition to Rastelli line of beef, pork, veal, lamb, poultry, and game products, Tony Luke's Pronto! is the first of the new branded products to be made simultaneously available through Rastelli At Home and through major supermarket chains.
Tony Luke's www.Tonylukes.tv is the world renowned purveyor of Philadelphia Cheesesteaks and Roast Pork, twice named by Gourmet Magazine as one of America's best places to eat, and hailed by the New York Times, Washington Post and Throwdown with Bobby Flay as the ultimate source for famous the Philly sandwiches!
Also in the works from Rastelli are the El Wingador Style Chicken Wings, named for Bill "El Wingador" Simmons, the five-time champion and first Hall of Famer of the Philadelphia's famed Wing Bowl competitive eating contest.
Also ready for release is Chris Therion “Bundy’s” Chili made from the former Philadelphia Flyer star’s own secret recipe, the Mesa Fresh line of Southwest specialties, and the seafood & steak delights of C.W. Harborside.
Ray and Tony Rastelli say they are planning the launch of up to 10 new brands within the next few years including regional American specialties, as well as product lines of international cuisine.
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